Chapter 2 Essay Example | Topics and Well Written Essays - 500 words - 3

Chapter 2 - Essay Example Sticking to the goals is one of the fundamental aspects of success. Indeed, we live and work for a purpose of achieving our targets. As such, keeping ones focus is a responsibility that should remain supreme. For example, I had always wanted to score top grades in my studies though initially I was not good in classwork and discussions. I faced many challenges including financial constraints, low self-esteem, difficulties in learning, peer pressure, and lack of moral support. However, I kept the focus by initiating personal engagements with my tutors, visiting the library, increasing my input in discussions, and attending all lectures. I made a personal commitment to take my studies seriously with an aim of attaining high marks. As a result, my grades are now on an upward trend. Most importantly, I had to maintain consistency in my quest to attain my targets. Therefore, I made my commitment in education a norm and habit that I followed at all times. Had I not being constant, I would h ave fallen out and would hence not achieve my purpose. There are benefits of using this point in that it teaches me on the need to establish a target and work towards it. Having a purpose in life allows one to concentrate their efforts to something of interest to them and hence high chances of success. Additionally, the point teaches me on the need to observe consistency in seeking to achieve one’s goals. Indeed, without consistency, ones concentration on the set goals would vary thus affecting the probability of succeeding. Furthermore, one cannot claim to have focused when he is doing his things haphazardly with no uniformity. Actually, the use of this point helps in understanding that consistency leads to the adoption of a code of conduct and a code of ethics that facilitate the realization of goals, minimizes mistakes and variations. In fact, it is focus to the set goals and consistency in working towards them that ensures Total Quality

What are the problem with the Aral sea Research Paper

What are the problem with the Aral sea - Research Paper Example Aral is translated in Kazakh to mean â€Å"island†. These islands form one important highway referred as the Silk Road, which lead all the way from Asia to Europe (STONE, 1999). In the recent years, Aral has attracted the world attention following its great degradation, a factor that has been termed one of the worst man-made disasters of this age. Currently, this sea is ranked the eighth largest after dropping four steps down from its previous fourth position. The problems experienced today are traced back to moves made in the past that saw water from rivers Syrdarya and Amudarya diverted for use in irrigation. Consequently, the sea underwent serious shrinkage that altered the climate and thus livelihood of many people whom once dependent on these sea. General Problem Background The period marking 1960s experience a robust increase in irrigation activities, this in turn posed serious implications on Aral ecosystem. Such is the case that the Amudarya delta that is situated on t he southern side of the sea formed a significant irrigation area approximated to cover about 28,000 sq. km. This area was used in the production of cotton and rice considered the most lucrative crops in the region. Following the onset of cold war, this region was set apart by former U.S.S.R to serve as a land that would offer freedom from the west. Although considered less productive, the planners never considered the possible desertification occurrence. Today, the Aral Sea faces a risk of vanishing after it retreated more than 100 km from its initial boundaries. People visiting this place will come across fishing boats abandoned and other marine equipment scattered all over the place. In addition, the area is marked by dusty plains that were once covered with water (Pala, 2005). The area began experiencing the negative effects after the water quantity diminished significantly to cause a rise in salinity. Consequently, the highly saline environment proved toxic to fishes and other w ildlife living in the sea. The first case of this drastic rise in salinity was reported between 1970 and 1974, when it was insinuated to have risen from 12 – 14 percent. By early 1980s, the salinity level stroked a 23 percent mark, a factor that left close to 60, 0000 people jobless due to reduction in fish. This period marked the end of commercial fishing and many other related businesses. Further reports insinuate that 200 species of the known 500 species of birds existing in the region have perished in the last four decades. As it is now, waters from Syrdarya in the north and Amudarya in the south hardly reach the sea, thanks to the heavy diversions to cater for the many irrigation activities in the region. The period between 1960 and 1995 realized a great decrease in the sea’s surface area following a loss of about three quarters of the total water volume (Pala, 2006).This also marked a significant reduction in the water depth which is placed at 19 meters. Another significant damage relates to NE winds that are said to blow off salty dust from the sea to area close and far. This process has been linked to transfer of millions of tons of salt dust every year. Such is the case that aerosols are blown into higher layers forming the atmosphere, which later spread across the globe (Glantz, 1999).This is true, as evidence gathered from Antarctic penguin showed traces of pesticides used in the Aral region. This dust forms from mixtures of agricultural chemicals and the frequently used fertilizer considered toxic to both humans and animals. In this region, the salt and pesticide used find its way deep into the ground water, a

Service Marketing Essay Example | Topics and Well Written Essays - 2250 words

Service Marketing - Essay Example Service marketing in simple terms refers to both the business-to-business (B2B) and business to consumer (B2C) services and involves marketing such services as financial services, telecommunication services, all kinds of hospitality services, air travel, car rental services, professional services, as well as health care services (Lovelock & Gummesson 2004, p. 21). Thus, service marketing is a variety of the expressions and approaches of marketing ideas conducted with the hope of effectiveness in conveyance of ideas to wide range of population of individuals who receive it. As this paper is emphasizing on marketing of services, it is not good to overlook the concept of â€Å"service.† Services are the diverse economic activities offered to people or parties by another person or party. They are often time-based and effective performance brings about the desired outcomes to the objects, recipients, or the other assets of interest for which the purchasers have responsibility. The service customers anticipate value from their access to labor, goods, facilities, professional skills, systems, and networks in exchange for time, money, and effort. However, service customers do not assume ownership of the diverse physical elements involved (Lovelock & Wirtz 2011, p. 35). In the present day, every business entity is interested in promoting its business with such strategies of marketing that will foster its performance via the roof. There are numerous service sector businesses plugged with techniques of product marketing and this is the prime time for them to improve their marketing performance. In fact, services are totally different from products since they are intangible. In addition, the target audience for products and services is different hence the need of applying different strategies of promotion in order to attract potential clients. For effective promotion of services in order to generate significant buzz, service marketers are encouraged to employ 7 Ps i n their strategies of service marketing mix. The 7 Ps marketing mix is an extension of the 4 Ps marketing mix, which are the known as the marketing core strategies. The purpose of this paper is to provide advice to Mr Hirohito in his new venture of starting a high street restaurant in London. The paper shall provide information of how to develop appropriate strategies aimed at extended services marketing mix. It will also provide recommendations for action and preparation and presentation of informed, systematic, and effective marketing report as the basis for marketing decisions. Background Information: Hirohito Yamachu set up Wakaba Ltd, a London-based food company, in 2009 after being made redundant while working as head chef in Bank of Japan’s staff restaurant. The main business of Wakaba Ltd is involved in the supply of ready-to-eat ‘sushi’ meals and cooked Japanese cuisine to staff via company canteens in London City area. Currently, the business prides in its list of clients, which includes J P Morgan, Bank of Japan, Barclays, Chase Manhattan, and City Corp. While working there, his cooking was loved and much favored by the employees of the company unlike most of the other staff canteens. CEOs and senior managers even invited business clients, relations, and friends from outside for lunch in the staff restaurant. In 2008, unfortunately, Hirohito Yamachu became a casualty as the restructuring plan of the company as well as the ensuing BPR exercise reached an agreement of outsourcing in-house catering facilities. Termination of his career made him to establish his own business. Bank of Japan became his first client, as he did not need much introduction or serious marketing efforts. His cooking was done at his home with the aid of some family members

Management finance Essay Example | Topics and Well Written Essays - 1500 words

Management finance - Essay Example The reporting system in the company is new and shall be changing the norms and the culture of the company. With the introduction of new processes to the company operations then it is usually faced with resistant from the employees. The change in the processes of the company and the introduction of new process or norm is resisted whether it comes from inside or from outside of the company (Leanne, 2009). The reporting system in the company is resisted as well and employees consider it as the means of under estimating their performances in the company and shall not be able to truly evaluate their performances. The reporting system shall be considered as in just for the employees as the manager shall be taken the advantage of the performance and the employees and/or workers shall not be recognized for their performance (Debra & Bradley, 1999). Thus in order to get a better response and acceptability from the employees the report should be the true reflection of the performance of the em ployees. Budget is the most important part of reporting as the actual performance of the department is compared with the budget and thus the evaluation is done. The involvement of the employees shall be playing an important role in the reports as when the budget is prepared with the input from the employees considered along with the management perceptions then the budget prepared shall be much more realistic and achievable and the reports shall be getting a positive and accepted response by the employees (David, 2003). Budget is an integral part of the report and is utilized throughout the process, which involve planning, implementing and control (Mukdad, 2011), as the company enhances its internal controls and thus progress towards a more effective and controlled procedures. The budget in the report shall be much realistic, which involves the employees and the managers of all the departments of the company can attain and thus prepare a realistic and

Criminal Law Essay Example | Topics and Well Written Essays - 2000 words

Criminal Law - Essay Example It was held that in determining whether or not the defendant lost his/her self-control, the jury may consider that are not confined to the defendant’s age and gender.6 Therefore Douglas, having just returned from a long road trip and having found his young wife in bed with his neighbour may be mitigating factors. Douglas appears to have been in total control however. He went to a pub which might indicate that the incident did not provoke him to such an extent that he lost control and acted in the heat of passion. However, by virtue of Section 54(2) of the 2009 the loss of self-control element does not have to be sudden.7 Therefore the fact that Douglas went to a pub after finding his wife in bed with the neighbour prior to stabbing the neighbour will not be a factor in his defence of provocation. The most significant problem for Douglas is proving that the stabbing was not an act of revenge. According to Section 54(4), Section 54(1) will not apply if â€Å"D acted in a consid ered desire for revenge†.8 However, since the 2009 Act fails to define what is a â€Å"considered desire for revenge† this part of the provocation defence is difficult to assess at this time. It may be that Douglas’ intoxication may act as evidence that he was not acting in revenge since the word considered tends to suggest that some thought and preparation preceded the act. The ultimate test for Douglas is provided for under Section 55 of the Coroners and Justice Act 2009. Section 55 provides that the qualifying trigger is satisfied if things that were said and/or done were of an â€Å"extremely grave character† and â€Å"caused D to have a justifiable sense of being seriously wronged†.9 In this regard, having returned home from a long road trip and finding his young wife in bed with the neighbour may be considered conduct of a seriously grave character to justify a sense of being seriously wronged. Unfortunately, Section 55(c) will deprive Douglas of this defence because, infidelity is not a qualifying trigger. 10 Douglas will therefore not be able to use the provocation defence by virtue of Section 54 of the 2009 Act. The defence of intoxication relies on distinguishing between being drunk and intoxicated. For instance an individual may be drunk when he/she commits a criminal act that he/she would not otherwise commit in a sober state. However, the defence of intoxication is not available if the mens rea for the offence charged was formed while the defendant was drunk.11 As the court cautioned in Sheehan, â€Å"a drunken intent is nevertheless an intent†.12 The court went on to state that: The jury should merely be instructed to have regard to all the evidence, including that relating to drink, to draw such inferences as they think proper from the evidence, and on that basis to ask themselves whether they feel sure that at the material time the defendant had the requisite intent.13 This ruling is very important to Do uglas’s defence of intoxication. This means that the jury is entitled to take into consideration the facts and circumstances occurring prior to Douglas’

Security breaches and incident handling in organization Research Proposal

Security breaches and incident handling in organization - Research Proposal Example nctions Interest of management to gain control for the security of business functions along with cost These three factors need to be handled to provide better security. In order to tackle all three factors, Christian Fruhwirth, recommended an event based intrusion detection system in 2008. The system will support these three factors by (, SWBC - Thesis: Improving security incident management in multination IT service providers - Software Business Community): Advanced tools incorporated with IDS to detect intrusions and eliminate attacks Standardized frameworks to handle legal compliance Efficient security management application tools to handle the management. Moreover, an article was published related to compromise recovery and incident handling. The article highlighted mishaps from concerned security administrators for installing default programs from a compact disc. These stored programs on a compact disc facilitates hackers to breach security by storing porn contents, configuring an illegal server, initiating attacks on other information assets and breaching server on the network. In order to eliminate all these threats and vulnerabilities, reviewing and learning the functionality of threats is essential. This will certainly reduce the probability of security incident in organizations (Compromise Recovery and Incident Handling. 2003). One more research was conducted related to a Proposed Integrated Framework for Coordinating Computer Security Incident Response Team. Conventionally, computer security incident response teams (CSIRT) are responsive for viruses, hacking and unauthorized access of employees. The CSIRT is defined as â€Å"Computer security incident response team (CSIRT) is a term used by the CERT Coordination Center (CERT/ CC) to describe a service... This will certainly reduce the probability of security incident in organizations (Compromise Recovery and Incident Handling. 2003). One more research was conducted related to a Proposed Integrated Framework for Coordinating Computer Security Incident Response Team. Conventionally, computer security incident response teams (CSIRT) are responsive for viruses, hacking and unauthorized access of employees. The CSIRT is defined as â€Å"Computer security incident response team (CSIRT) is a term used by the CERT Coordination Center (CERT/ CC) to describe a service organization that responds to computer security incidents† (Computer Security Incident Response Team. 2007). The research transformed these teams in to efficient tools that will maintain efficiency of business operations, compliance along with new regulations and homeland security. Those organization possessing incident response teams follows a systematic approach and steps to recover the system efficiently from any securi ty breach or incident. Moreover, the existence of teams, eliminates loss or information theft and service disruption. Furthermore, the information gained by detecting and resolving an incident, facilitates support teams to be more efficient for handling future incidents (, Central Washington University - Networks: Incident Handling).Likewise, these teams are called security incident response teams (SIRT). They are triggered when a security breach shows its existence within the network of an organization. However, these teams conduct investigation of suspect workstations and servers.

Traditional Marketing Essay Example | Topics and Well Written Essays - 3000 words

Traditional Marketing - Essay Example Traditional marketing is in effect focused on markets and products, giving little consideration to customers - what they want and need, how they buy and when. Adrian Payne (1991) notes that "traditional marketing concentrates on product features, has minimal interest in customer service, limited customer contact, and where quality is primarily a concern of production." The marketing mix approach is "too limited to provide a usable framework for assessing and developing customer relationships in many industries and should be replaced by an alternative model in which the focus is on customers and relationships (Gordon, I., 1999)." For these reasons, not a few companies soon found traditional marketing ineffective in selling consumer products. If sales were made at all, the level does not warrant the expense sunk in the traditional marketing tools such as radio, TV and outdoor ads as well as trade shows and direct mail. Gradually, it was acknowledged that traditional marketing is not suitable for selling relatively low-value products to the broad masses of customers. In this case, the sales income is often not commensurate with the advertising and promotional costs. In the search for a marketing system that would broaden the product scope and concentrate on how to retain customers instead of simply attracting customers to products and services, marketing experts came up with the idea o... The earliest users of the term relationship marketing included Len Berry (1983) and Jag Sheth at Emory. Theodoro Levitt (1983) of Harvard subsequently expanded the initial concept to cover activities beyond individual transactions. Customer retention is at the heart of relationship marketing. Unlike the traditional marketing approach, which goes by one-shot individual transactions, relationship marketing seeks to build longer-term relationships with the customers. Thus, it calls for ways to understand the customer's needs as they go through their life cycle and provides a range of products or services as the customers need these at each cycle. In short, keeping the customers forever (Gordon, I., 1999). The idea of seeking to provide the customer's specific needs at each phase of his life led to the development of relationship marketing. Increased profitability is the common objective of both the traditional and relationship marketing strategies but the most glaring difference is that one makes a sale and then moves on to another prospect, while the other stays with one customer longer to attend to all his needs. This is service marketing at work, which means servicing the customer's necessities from childhood to adolescence, from middle age to his senior years. Less Cost, More Benefits The advantage of relationship marketing is that despite the expanded scope and longer attention span provided by the companies to customers, the cost of retaining an existing customer is said to be about 10 per cent less than the cost required in acquiring a new customer. Moreover, the company derived other benefits such as referrals. (Wikipedia)